25 November - 1 December 1999

Sterling Jewellers opens outlet in Oxford Street

Sterling Jewellers are to open an outlet in Oxford Street, London, in the first week of December. The shop includes a ground floor, mezzanine and basement storage and will sell Sterling's range of watches, and gold, silver and diamond jewellery. The outlet incorporates the new "shop in shop" concept with dedicated show cases fitted by renowned suppliers and supported by the company's trained personnel. This concept allows the different suppliers to display merchandise in their own particular style adding flavour to the overall shop layout.

The financial requirements for Sterling Jewellers to open the new retail outlet in Oxford Street were sanctioned by HSBC. James Bonello, Mid-Med's head of corporate banking, said: "HSBC is proud to support Sterling Jewellers in the opening of their new retail outlet in renowned Oxford Street. The Bank can support all local businesses setting up operation or expanding abroad through its large international network spread in 79 countries worldwide. As Malta's leading financial institution, we place great emphasis and are fully committed to building long-term relationships with our clients." Sterling Jewellers London outlet is located at 469 Oxford Street.