Top clothing brand Arena to be present in Bay Street

by a staff reporter

Bay Street, which opens in November, has attracted substantial interest from international retail companies looking into expanding their brand into new territories.

One brand of long-standing international repute for excellence and customer satisfaction that has signed up with Bay Street is the famous swimsuit provider, Arena.

Arena is a legendary name in the arena of competitive swimming. Arena swimsuits were "the second skin" to famous athletes like Mark Spitz and Novella Calligaris.

Born as a manufacturer of swimsuits for competitive swimming, Arena knew how to evolve and grow according to market demands. Today, the Arena swimming pool swimsuit represents only a third of the Arena empire that is made up also of aquatic fashion, and fitness and lifestyle products.

Arena will be just one famous brand which will feature at Bay Street, said Chris Grech, Bay Street's managing director.

"Bay Street is set to introduce a new standard for the future of retailing in Malta. We perceive retail as a constantly stimulating experience that turns shopping around into a leisure activity for the customer," he said.