9 - 15 March 2000

P. Cutajar builds more profitable relationships

"Building more profitable relationships" is the main objective of the new mission statement at P. Cutajar & Co. Ltd, a company that was established in Malta in 1865 by Paolo Cutajar, and that has since developed into one of Malta's leading importer and distribution companies.

P. Cutajar & Co. Ltd represents world-renowned brands including Kodak, Dewar's, Canon, Martini & Lavaza, to mention a few. It is their representation of such prestigious brands and the dynamic changes in today's markets that have encouraged P. Cutajar to launch a new mission statement, which focuses on their customers, their suppliers and the community that surrounds them.

"Customer service" is the latest buzzword in today's business community, and it is this that takes prominence in P. Cutajar's new corporate identity and philosophy, which doesn't only come across in the form of a logo and new stationery, but a whole new outlook on carrying out their business.

The new logo design is symbolic of a modern, dynamic company, with a clean-cut, easily recognisable design that is synonymous with P. Cutajar's new corporate identity.

"Our first responsibility is to our customers who purchase our products and services - without them we would not survive" - a soundbyte from P. Cutajar's new mission statement.

The company is committed to provide their customers with the best possible service with the aim of building enduring and mutually profitable relationships.

The company's staff is encouraged to promote a work ethic that encourages everyone to assume their share of responsibility for the success and good name of the company.

Close relationships with suppliers are seen as key, and P. Cutajar is determined to further these ties, some of which date back more than 100 years.

The company has responsibility to the community in which it operates. It therefore strives to be a "good citizen" supporting charities and other good causes.

Last but not least P. Cutajar is committed to provide its shareholders with an attractive return on their investment and in pursuit of this goal it continually reviews the structure of its business so as to meet changing market conditions.