9 - 11 November 2000

Three-star hotels in Sliema join forces

by Franco Aloisio

Six three-star hotels in Sliema have joined forces and prepared a common marketing and activities programme for their guests. The hotels members of the 3-Star Hotels Club Malta are the Aprilia Hotel, Hotel Metropole, The Carlton Hotel, Midas Hotel, Day’s Inn and Patricia Hotel.
The club yesterday launched its programme of events which include coach trips to the beach, walking trips, Sunday morning fun runs, aerobic sessions, bicycle tours, in-house entertainment, and visits to cinemas, casinos and night life districts. A brochure has been prepared and will be distributed in Malta and abroad.
The group of six hotels are planning to own a private beach in front of the Carlton hotel which would be used by locals and tourists alike. The hotels said they would be responsible for the beach’s maintenance.
Managing director of the Metropole Hotel, Anthony J. Gatt, said the common factor between all six hotels is the fact that they are located in Sliema, a wonderful residential seaside town, which is sought after by tourists.
“The aim of this club is to join forces and come up with a common marketing and activities programme. The main stumbling for three-star hotels is the high cost to develop events and activities for their guests. This is an ideal solution, as each hotel will contribute to the marketing and activities programme, while getting a return from other hotels,” Mr Gatt said.
The six hotels will jointly offer accommodation for over 1,000 guests and provide conference facilities for over 400 people. The 3-Star Hotels Club has set up also a web site – www.3starhotelsclub.com – through which bookings can be made directly to these hotels. Special joint tariffs will be offered to the guests of these hotels for the coming winter season.