4 - 10 January 2001

TSG compliments authorities and the public

The Sense Group (TSG), the social aspects organisation supported by companies producing and selling alcoholic beverages in Malta and committed to promoting sensible drinking, said yesterday that a combination of law enforcement and education urging alcohol consumers not to drink and drive has had a positive effect during the end-of-year festivities. For the fourth year in a row, there were no major or fatal incidents in Malta during the most celebrated festive period of the year.
“This is the fourth consecutive time that TSG launched a high profile multi-media advertising campaign targeting alcohol abuse over the Christmas period. Uncompromising and hard-hitting, the radio, newspapers and cinema campaign was in favour of common sense and against alcohol misuse, and had a very clear message – “Stay Alive – Don’t Drink and Drive”, said Joe Farrugia, Chief Executive at TSG.
“Here we have a clear example which shows what can be achieved when the authorities, the social aspects organisations and the public work together,” said Mr Farrugia. “Adults do not want to hear paternalistic admonitions but straight forward talk. The values of moderation should be emphasised not just during Christmas time, but all year round. TSG believes that this is the right and proper approach in the Maltese context.”