Issue No. 333

8 - 14March 2001

Maltese investors lacking in financial knowledge

by David Kelleher

Maltese investors lack knowledge and information on financial matters and most of the time they put their money in funds or equities without knowing exactly where it is going.
“Some investors come for advice and they don’t have a clue what the fund they have invested in is all about, in what currency they are dealing in and what level of risk the fund carries,” Franco Xuereb, stockbroker at Bank of Valletta Stockbrokers Limited said.
In an interview with The Malta Business Weekly, Mr Xuereb said their was a lack of education on financial matters in Malta and this knowledge was lacking not only among the public but also among business executives and even university students.
“There are very few people who know anything about how the stock market works, the difference between funds and equities, high or low risk investments. The financial community lack the information and knowledge that is so important in today’s financial world,” Mr Xuereb said.
He added that the financial community had to do its best to rectify the situation and the need to constantly inform the public.
“One of our competitors issued a very basic booklet on how to invest. That was a very good idea because in its simplicity it helped to inform the man in the street the basic concepts of investing. Here at BOVSL we would like to address the problem and educate the people. Before I started working as a stockbroker I thought people had an idea. Unfortunately, I was mistaken,” Mr Xuereb told The Malta Business Weekly.
BOVSL will be officially launched next Tuesday by the Prime Minister Dr Eddie Fenech Adami. Heading the company, Mr Xuereb sees a lot of potential in the local market and BOVSL has a number of short- and long-term projects in the pipeline.
Despite an initial negative reaction to the presence of BOV as a stockbroking firm, Mr Xuereb believes the bank has now been accepted by the other players.
“We are not here to fight with the others but to compete fairly,” he explained. “When the law changed in July 2000, the Group saw the possibility of entering the sector as well. After four months we received the licence from the MFSC and started trading in mid-January,” he added.
Asked whether certain sectors were correct in saying that the bank would be pushing its own products, Mr Xuereb said BOVSL is a totally separate subsidiary of the BOV group.
“There is an agreement that stockbrokers will not advise on their own shares. Clients are only advised by the stockbroking arm of BOV. Branches cannot advise clients although they can refer them to BOVSL. It would be illegal if they had to offer financial advice,” Mr Xuereb emphasised.
BOVSL have, however, trained a number of staff at the branches to act as representatives. These employees are given training on how the stock exchange works, compliance and the software used by BOVSL to take orders. At no time do they give advice however,” Mr Xuereb added.
Regarding the company’s plans, he said that in the short-term BOVSL wanted to continue building a good relationship with the other stockbrokers. “We already have a feeling of acceptance and that is very positive. We intend to consolidate our position on the local market and we have applied for a
Category II licence from the MFSC which will enable us to sell and buy foreign financial instruments,” Mr Xuereb said.
“On the other hand, our long-term plans include examining and establishing alternative delivery channels. In Malta, stockbroking services are quite stale and we would like to look at other means. In fact we have a deal with GoMobile to supply them with financial news and stock quotes,” he added.
Yet, BOVSL’s main project lies on the World Wide Web. Conscious of the importance of the Net and possible revenues streams that could be made available to the company, Mr Xuereb is looking very closely at Internet trading.
“We want to reach a stage when clients will be able to log on to our site and give us their orders. There are still a number of issues to be solved, apart from the legalities, especially how the stockbroker will be able to certify that a client is really who he claims to be,” Mr Xuereb explained.
“We cannot continue to think locally. We must provide the full range of services available to a stockbroker. This is very important,” he added.

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