|
Three companies join forces to
develop quality local TV content
by Ivan Brincat
Melita Cable plc have joined forces with Studio 7 Co. Ltd and
Max Media Entertainment Ltd to set up MediaPact, a fully-fledged
production company.
The aim behind the newly set-up company is that of providing
services directly required in the development, production and
distribution of feature films, commercials and television programmes
including the provision of studio facilities, film sets, filming
equipment, management, personnel, marketing and other executive
services.
Sources close to Melita Cable plc told The Malta Business Weekly
yesterday the company had become involved because it was in
the interest of the company to have a qual-ity entertainment
channel with local content.
This philosophy is also backed by the results of various surveys
commissioned by the Broadcasting Authority and carried out by
Prof. Mario Vassallo.
In these surveys, it is very clear that the Maltese look for
good local entertainment and educational programmes when they
are watching television.
The sources said the company was aware of the importance of
having good local content. “That gives us an edge over
satellite television since the latter does not have any local
content.”
MediaPact Ltd will be run by Max Media Entertainment Ltd and
Studio 7 Ltd and the company has appointed Victor Formosa as
the general manager.
Max Media Entertainment Ltd has a cable channel providing local
entertainment content to Melita Cable. It uses the studios of
Studio 7 for most of the company’s
productions.
The two companies have between them 60 per cent of the shares
while Melita Cable will be a dormant partner with 40 per cent,
the sources said.
In its memorandum and Articles of Association, the company lists
one of the objectives as that of applying for and holding a
television licence and to broadcast any productions/programmes
with such a television licence.
The directors of the company are Anton Felice who is the chairman,
Simon Mizzi, Lino Mintoff, Joseph Debono, Godfrey Sammut, Claudette
Pace and Ray Calleja.
|
