28 June - 4 July 2001

MFSC begins three-year emoneymalta campaign

The Malta Financial Services Centre has published its first marketing brochure to help in its campaign to position the country as a first choice location for the electronic management and processing of money. Like all the MFSC’s emoney promotional material, the brochure carries the campaign’s marketing proposition, “Malta – the world’s first dedicated emoney enterprise zone”.
Malta’s multi-lingual and well-educated workforce and its high regulatory standards are positioned as the over-riding attractions of the country, in addition to e-commerce legislation, tax efficiency, financial incentives and low operating costs.
The emoneymalta campaign will be officially launched to the world in September. Over the next few weeks the brochure will be mailed to target companies and organisations in the US and Europe.
Designed and printed in Malta, the brochure opens with a letter to potential investors from Finance Minister, John Dalli. In it he writes:
“It is Malta’s aim to make the country a first choice location for emoney operations of all kinds. The universal arrival of electronic money will be good for business and good for consumers. It will widen choice, reduce costs and stimulate competition. But it is early days and those who are pioneering emoney systems, processes and services need to be sure that they can identify the right location – a location that delivers the best people, the right business and legal climate, the right time zone, tax efficiency and a highly competitive cost base. Malta delivers all those requirements.”
A large number of Maltese organisations, including banks, fund managers, software houses and telecommunications businesses have endorsed the MFSC campaign by providing their corporate logos for use in the brochure.
MFSC has also launched a special website for the campaign, www.emoneymalta.com. There is also a link from the MFSC’s main website to the emoney site. The site expands on the basic information contained in the brochure and has a number of links to public and private sector organisations that potential inward investors will find helpful.
“The arrival of the brochure and web site allows us to begin to move into the market and build more contacts, experience and knowledge,” says MFSC chairman, Joe Bannister. “The big push will come in September when we will announce a comprehensive programme of marketing activities and initiatives. In the meantime if any Maltese or overseas business, education or training organisations have ideas about how they can contribute to and benefit from the campaign, we’d be delighted to hear from them.”