BBC World Service – Business Matters, Apple apologises over controversial ad


The latest iPad ad features musical instruments and books being crushed into oblivion

The tech giant Apple has faced an online backlash in response to an advert featuring books and musical instrument being crushed, to demonstrate how their creativity has been compressed into the latest iPad.

Also, with music catalogue company Hipgnosis facing a takeover, is it worth a price tag of $1.6 billion?

And remarks by a boss at China’s biggest search engine reignite the debate around China’s 9-9-6 work-all-hours culture.


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