Second Chance opens European HQ and distribution hub


Second Chance Ltd, a leading sporting goods distributor specialising in golf, cycling, football, fishing and connected sports technology, has opened a new trading business, and limited GmbH company called SC Distribution Europe.

Located outside Frankfurt, Germany the fully staffed office and warehouse complements the company’s existing distribution centres in the UK, USA, and China. 

The decision to establish a full limited company in Germany was driven by a commitment to enhancing the customer experience, including enhanced stock availability, cost savings from zero duty on imports from the UK, reduced shipping and transport costs, and localised marketing and sales campaigns. 

A spokesperson for the company said: “We are very excited to be back in Europe and trading unrestricted as one of the only sports distribution companies that can truly state that we are a true UK and EU distributor. Second Chance can now offer our brands and retail network a seamless Pan EU/UK solution.”

Second Chance is a distributor for a wide range of golf products, including GolfBuddy and Easygreen laser rangefinders, Full Swing simulators, GolfZon, Samsung Golf GPS watches, PGA Tour licensed practice matts, Phigolf, and EXPUTT.

For more information or enquiries about Second Chance Ltd’s GMBH company and warehousing, or its services, visit Alternatively, contact the sales team on +44 (0)1253 407272, or email


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