[ad_1] Tremor International, which has seen its shares halve in the last year, is deliberating over whether to cancel its London listing in the latest sign of a City exodus,…
Tag: AdTech
The B2B guide to algorithmic marketing and how it can help to grow your business
[ad_1] Algorithmic marketing, powered by AI and automation, leverages advanced technologies to improve customer experiences, boost ROI, and enhance efficiency, says Yomi Tejemola (CEO, Algomarketing), making it crucial for staying…
AdTech Holding Dives into Dragon Boat Corporate Challenge in Cyprus
[ad_1] LIMASSOL, Cyprus, Oct. 17, 2023 /PRNewswire/ — On October 14th, the shores of Limassol buzzed with energy as AdTech Holding, a leading figure in advertising and MarTech, traditionally took…
Inside Infillion’s 4-year plan to revive fallen adtech pioneer MediaMath back to a $100 million business
[ad_1] That was the relatively easy part. Now Infillion CEO Rob Emrich must make good on a business plan to get MediaMath back to earning $100 million in net revenue…
Google faces EU break-up order over anti-competitive adtech practices
[ad_1] BRUSSELS, June 14 (Reuters) – Alphabet’s (GOOGL.O) Google may have to sell part of its lucrative adtech business to address concerns about anti-competitive practices, EU regulators said on Wednesday,…
EU Says It May Seek Breakup of Google’s Ad-Tech Business
[ad_1] The move means Europe is joining the U.S.’s antitrust assault on Google’s ad-tech business, potentially setting up a protracted battle. [ad_2] Source link
WSJ News Exclusive | Breakup of Google Ad-Tech Business Now on Table in Europe, Too
[ad_1] Breakup of Google Ad-Tech Business Now on Table in Europe, Too – WSJ The Wall Street Journal [ad_2] Source link
Exotel’s Shivakumar Ganesan on the company’s plan to become profitable by December 2023
[ad_1] As marketing evolves so do ways of reaching out to consumers. As a result over a period of time companies too have evolved in the game of customer acquisition…
How enterprises are pursuing martech and adtech integration today | MarTech
[ad_1] Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems for goals like accurate attribution and full-cycle journey optimization. The…